7/15 I had in class
Today I heard the presentation of Ari and Ankit that topic is Design-driven innovation. Each company will be looking to create brand, the brand can create value for the company. Design-driven design for the customer to meet their demands, radical new meaning, and create new business market. They gave some examples of why people buy the expensive Apple computer?
Each product has a meaning, and I think LV is not a good look at the pattern, but a lot of people want to buy LV? I think it was that the value of the brand gives us a image of rich, and someone buy a LV to reward himself. Products of LV are durable, but the LV is most important is to create brand value in itself, although I still feel not good look.
Today I heard the presentation of Ari and Ankit that topic is Design-driven innovation. Each company will be looking to create brand, the brand can create value for the company. Design-driven design for the customer to meet their demands, radical new meaning, and create new business market. They gave some examples of why people buy the expensive Apple computer?
Each product has a meaning, and I think LV is not a good look at the pattern, but a lot of people want to buy LV? I think it was that the value of the brand gives us a image of rich, and someone buy a LV to reward himself. Products of LV are durable, but the LV is most important is to create brand value in itself, although I still feel not good look.
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